You’re not wrong, but consider that people who justified sticking around for some reason or another might leave because the brand change (to a name that is so brain dead even a little offensive) finally hits home for them that it isn’t going to be the same.

A brand name change is about the single most overt thing you can do to send the message that a product isn’t going to be the same. And when that happens, people tend to look at the recent trends for that product to get an idea of what to expect. The recent trends for Twitter happen to be right-wing echo chamber.

So yeah, the people who were going to leave have largely already left. But this brand change is going to be effective at galvanizing those who remain.

It’s a “final straw” situation. No individual straw broke the back of the proverbial camel. One straw after another was placed atop it until finally the back broke. It’s not the final straw that broke said back, but the load of all the straws including the final that did it.

So they’re not necessarily quitting because of the name change. They’re quitting because of everything else plus the name change. That was the thing that pushed the go/no-go decision into “go”.

Maybe because this new decision is so unbelievably idiotic either it is the last straw or maybe some people realize twitter x is lost cause? Idk.

I don’t like twitter nor Elon but why would someone leave a platform because they would change their name?

Twitter has been around for so long, many are attached to it on an emotional level. It’s older than my eldest niece; she’s known about it since she could memorize the damn word.

So as dumb as it is that THIS is what pushes people to leave, I’m glad more are leaving regardless.