People with less AI literacy often see the technology as ‘magical’ and awe-inspiring.

The rapid spread of artificial intelligence has people wondering: who’s most likely to embrace AI in their daily lives? Many assume it’s the tech-savvy – those who understand how AI works – who are most eager to adopt it.

Surprisingly, our new research (published in the Journal of Marketing) finds the opposite. People with less knowledge about AI are actually more open to using the technology. We call this difference in adoption propensity the “lower literacy-higher receptivity” link.

  • rumba@lemmy.zipEnglish
    2·
    3 hours ago

    I suspect it’s truly more of a dunning-Kruger situation. When you know nothing You’re down to use it for everything. When you start to understand the problems, limits and the morality of it, you start to back off some. And as you approach the ability to host it yourself and do actual work with it, you fully welcome the useful bits in your workflow.