Mark Rober just set up one of the most interesting self-driving tests of 2025, and he did it by imitating Looney Tunes. The former NASA engineer and current YouTube mad scientist recreated the classic gag where Wile E. Coyote paints a tunnel onto a wall to fool the Road Runner.
Only this time, the test subject wasn’t a cartoon bird… it was a self-driving Tesla Model Y.
The result? A full-speed, 40 MPH impact straight into the wall. Watch the video and tell us what you think!
Presumably, the “algorithm” is based on whatever is most profitable. So probably some combination of most viewers, best ad engagement (click through rate), and best conversion/appeal to Premium subs.
That’s assuming YouTube’s primary goal is to make money, and which it should be as part of a publicly traded company.
My point is that those thumbnails and titles work, so if we want something different, we need to reward better thumbnails and titles and stop engaging w/ poor ones.