Microsoft and Google talk a lot about AI but haven't bought nearly as many startups as Apple

cross-posted from [email protected]

  • Apple has been the leading buyer of AI startups since 2017, acquiring 21 companies, nearly double the number purchased by Microsoft and Meta.
  • While other Big Tech companies like Google and Microsoft are vocal about their AI investments, Apple remains relatively quiet, choosing to announce things as they come to market.
  • The startups Apple has acquired focus on areas like self-driving technology, voice design, music generation, and image recognition.
  • This acquisition strategy contrasts with companies like Microsoft and Google, who are more cautious with acquisitions due to antitrust scrutiny and instead opt for partnerships with startups.
  • Apple’s AI investments have contributed to new iPhone features such as personal voice and real-time voicemail transcription.
  • bob_wiley@lemmy.worldEnglish
    2·
    1 year ago

    They aren’t quiet on it, they just don’t use “AI” as a buzzword to try and sell stuff. They always say machine learning, and they’ve use it all over the place. They have a dedicated engine for it on their custom chips to do on-device ML. It’s being used for their new keyboard, Photos app, camera, personal voice generation, and all kinds of stuff.