• They came up with a new, sterile/bland, modern, phone-friendly logo (inciting incident).
• A bunch of conservative influencers checked for disapproval if the change amongst their viewers.
• They decided it was enough to turn it into a culture war issue.
• Others in their ecosystem saw the resultant viewership spikes and followed suit.
• The mainstream conservative media saw an opportunity to cash in and amplified the outrage.
• Conservative media consumers adopted the outage as their own opinions and became vocally outraged.
• Cracker Barrel recognized a threat to their profits and immediately reversed course to appease the noisy idiots.

The funny part is that for anyone who doesn’t give a shit, it’s a net neutral because the new logo was shit anyway and the conservative outrage is just pointless, moronic noise.