It’s been on a low boil for a while now. Think of it a bit like a Rick Roll or that one joke a stand-up comic repeatedly comes back to during their set. If it happens a lot it can stop being funny to the point of annoyance, but then there’s a spike in it being funny again if the frequency keeps up, or there’s an especially clever or unexpected iteration of it.

Something something running a joke into the ground something something hahaha, etc.