The price of an individual YouTube Premium subscription is increasing by $2 to $13.99 per month in the US for new and current customers.
This price increase is live for new subscribers as seen on youtube.com/premium. Instead of $11.99, YouTube Premium now costs $13.99/month. Meanwhile, it’s $18.99 if you’re subscribing from the iOS YouTube app.
“Not enough people are paying at $11.99. We need to charge more.”
Just because landlords think they can push through 16% price hikes doesn’t mean everyone got a 16% raise. So they’re trying to steer people from uBO by … enticing them with higher prices?
Or…you can use a VPN and change your location to Turkey and see the price that you get after.
youll have to pay with a cc based in, say the UK, so they’ll automatically change your location back to the UK. doesn’t work anymore.
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People tell me oh youtube prem is reasonable but I know that yt is just going to raise the price bit by bit and everyone will accept it because they have no other option.
As with all monopolies/cartels/prohibitions unsatisfied demand always finds alternatives. If the rules get in the way people circumvent them. Youtube premium price increases will create a bigger demand for ad blocking. Just as the balkanisation of streaming services and reduced value will return many people to piracy. The people who run these organisations are idiots who destroy brands and shareholder value to get short term attention and bonuses.
I need to have a serious talk about this with my girlfriend. I didn’t realize she was paying so much for our YT Premium plan.
These prices are getting ridiculous.
What are you guys getting for that money? I honestly don’t know. I just use either an ad blocker or the newpipe app.
Does your ad blocker block ads for YouTube and YouTube Music apps on iOS?
I use safari with adguard + sponsor block which lets me airplay videos to the TV. I don’t even have the YouTube app installed. No need to try and set up smarttubenext or whatever on the TV.
I guess you need an Apple TV for that as well?
Airplay seems pretty useless to me overall as I don’t have anything it seems to want to connect with. Sadly.
My TV has airplay support built into it so I haven’t needed to get an Apple TV. But you do need an Apple device to use Airplay.
Yeah have lots of apple devices but never a TV with airplay. They all seem to have Chromecast where I live.
Guess I’m buying the wrong TVs :)
What brand do you have? If they have Android TV they seem to usually have airplay support too, but you need to go into settings and then get your Apple device paired with the TV to get airplay to start working.
While ad blockers are definitely a thing, I’d also like my favorite channels to get paid. And, honestly, it has to make money somehow – it might as well be off my relatively stable back
I’m not so enamored with feeding the bloated behemoth that is Google but I do like the fact the revenue share with creators gets them more per view than they would with ad rolls. It’s a shame you still have to manually skip sponsorship sections on the mobile app.
I agree with you. In an ideal world, I would give 22 dollars to Patreon every month, they would scan my watch history and would distribute 20 dollars proportionally among the channels I watched without Google taking a cut.
Then Google could drop the price of premium instead of raising it and keep that whole fee.
That was the flattr model but it never really took off.
Wow, that’s actually exactly what I was wishing for. I think I’m going to toss in $10 and see how it goes
ReVanced, ReVanced Extended and uBlock Origin will always be free :)
I’m unfamiliar but just read a bit. Are updates to the apk manual? Does the android app sync to a browser or desktop version?
Yeah the updates are provided manually by people who build them, or if you do it yourself. What do you mean by sync?
Is there really anything you would benefit from with premium? Its sooo easy to find other content for free elsewhere and use YT ad free is basically one-click on a normal computer.
You probably can, but I’m lazy ;) I like it. Got the family one so everybody in my house can use it. We listen to a LOT of music on youtube music in my house, and a few of the others like watching cooking shows and silly junk on youtube. There’s some pretty decent content. You can get by with ad blockers and stuff, but since I use the music app in my car and at work I prefer not to deal with all that.
For most people, there’s probably not much reason to pay for it.
Edit: Not happy with the constant price hikes though. It seems like the bump the price by a little every year or two.
Yeah. Similar over here. If it was just me, I would be fine to find alternatives and/or blockers, but me, spouse, and kids… on different devices the ad time adds up.
This price increase sucks though.
This price increase sucks though.
Yes it does :\ Lucky for us it doesn’t seem to affect the family package. They raised the price on that last year.
Here’s hoping they don’t raise the price of that plan too.
Damn, even $11.99 sounds like a lot - I only pay 12.99€ for a family plan in Europe.
in the uk it used to be £18 now £20 … that’s about €23 or $25
why is it so expensive here specifically?? christ, i’m so mad about inflation
NewPipe still works like a dream. No accounts though.
Oh yeah I use revanced so no worries for me. I tried NewPipe but the lack of accounts did annoy me
The funny thing is that I used to have YouTube premium bundled with Google play music, but I had to cancel after they killed it. YouTube music was just a terrible experience coming after GPM (lost a lot of songs in transfer, unable to play only liked songs by certain artists, uploaded music locked in jail and unable to be mixed into playlists, etc…). I felt like I had to voice my complaint by canceling YouTube music, which I could only do by getting rid of YouTube premium as well. How else do you protest a product that got bundled onto something else you already used? Anyway, I would buy a cheaper premium tier if it didn’t include useless YouTube music.
Same. I used GPM, then when they added YouTube Premium, I used that too. When they killed GPM in favor of YTM, I dropped the entire service.
Between GPM shutdown, Crunchyroll’s terrible forced UIX change, and Netflix doing a complete 180 on all of their pro-consumer stances, I decided to say fuck it to all of them and spin up my own home media server.
I just checked my subscriptions and my YouTube Premium is still grandfathered in at $9.99/mo from my Google Play Music subscription that included Google Red.
Myself and family listen to music all the time, and YouTube without ads has paid for itself with dev tutorials, DIY videos and other educational stuff; I can’t run aBO on my TV. As soon as they find a way to kick me off my current rate, I’ll bail, but until then I can’t find a cheaper fit for my needs.
Hate to break it to you, but grandfathered accounts are all getting hit with the price increase emails now as well. I just got mine an hour ago. Thought I was safe since they promised back in the day to honor the 9.99 price… nope, they expect 13.99 soon, but are giving grandfathered accounts a 3 month extension as a “thank you” for their loyalty.
“Thank you for believing in us. We’re now going to betray you.”
It’s just like the old adage that history repeats itself. All the streaming companies are starting to do the exact same damn thing cable did. They’re starting to bloat their own products and expense them completely out of normal working schmoes price bracket.
The early 2000s was Paradise for cord cutters. The whole purpose of moving away from cable was the smaller individualized payments. Now if I want to watch all my shows legally I’m approaching cable tv package prices again. I’ll be damned if I ever get trapped into that cycle again. Now the streaming networks are bombarding us with advertisements that compare the cable was when I cut cord 20 years ago. And they’re slowly getting worse.
Still better than cable ever was. No long term contracts, extra fees on bills, tons of useless channels and tons of ads.
I think people forget how bad cable TV actually is if they haven’t used it for a while.
The month to month contracts for streaming content will go away soon.
I don’t see the value in complaining about things that haven’t happened yet.
