Meta projected 10% of its 2024 revenue would come from ads for scams and banned goods, documents seen by Reuters show. And the social media giant internally estimates that its platforms show users 15 billion scam ads a day. Among its responses to suspected rogue marketers: charging them a premium for ads – and issuing reports on ’Scammiest Scammers.’
The funny thing is, before Google existed, people had no idea if their marketing attempts were working. Maybe they had some ways of knowing or guessing, but there was no way to know how accurate their metrics were. Internet-based advertising, and tracking-based advertising in particular was supposed to change that.
And now that we sit here with a duopoly of advertising giants, we’re back to the stage where marketers just have to trust that their provider is giving them good helpful information. And how are they supposed to know whether they really can believe it or not? They can’t of course! So we’ve come right back to where we’ve started.
But considering they still spent tons of money before Google and Facebook gave them these “analytics”, it looks like they probably don’t even care that much.