Marc Russell Benioff is an American internet entrepreneur and philanthropist. He is best known as the co-founder, chairman and CEO of the software company Salesforce, as well as being the owner of Time magazine since 2018.
…
In January 2023 Benioff announced the mass dismissal of approximately 7,000 Salesforce employees via a two-hour all-hands meeting over a call, a course of action he later admitted had been a ‘bad idea’.
…
In September 2025, Benioff reduced Salesforce’s support workforce from 9,000 to about 5,000 employees because he “need[ed] less heads”. Salesforce stated that AI agents now handle half of all customer interactions and have reduced support costs by 17% since early 2025. The company added it had redeployed hundreds of employees into other departments within the company. The decision contrasted with Benioff’s earlier remarks suggesting that artificial intelligence would augment, rather than replace, white-collar workers.
In September 2024, the company deployed Agentforce, an agentic AI platform where users can create autonomous agents for customer service assistance, developing marketing campaigns, and coaching salespersons.
Salesforce CEO Marc Benioff stated in a June 2025 interview on The Circuit that artificial intelligence now performs between 30% and 50% of internal work at Salesforce, including functions such as software engineering, customer service, marketing, and analytics. Although he made clear that “humans still drive the future,” Benioff noted that AI is enabling the company to reassign employees into higher-value roles rather than reduce headcount.
https://en.wikipedia.org/wiki/Marc_Benioff
https://en.wikipedia.org/wiki/Salesforce
haha consent factory go brrrr