alt text
Red guy and Blue guy sitting at an empty lemonade stand.
Red guy: “maybe we should have a sale?”
Blue guy: “But we can’t go any cheaper!” while pointing to the “$1” price tag on the sign above him.
Red guy, while writing on a board, looks confused and replies: “cheaper?”
Final panel: The lemonade stand is rushed by hundreds of customers throwing cash and scrambling for lemonade, a fire breaks out, it’s chaos. In the foreground the sign Red was writing reads: “WAS $25, NOW ONLY $1”
by @[email protected] (source)
Illegal in the US too. Watch out for weasel wording to get around the laws though.
“Compare to $25”
“A $25 value”
“Our lowest price ever”
“Hot Buy”
Notice how none of those actually say it’s cheaper than it was before.
Businesses and corporations choose their words very carefully, and people should stop trying to interprete or read between the lines in many cases.
„Our lowest price ever“ means exactly and exclusively that, nothing more, nothing less.
It sounds like a deal, but it’s often the highest price they’ve ever had as well.
It can also be factually true. For example it’s their lowest price ever on model TX-56YB, only available on Black Friday.
TX-56Y for the rest of the year has totally been cheaper.
Walmart is the worst at this, which is why I would never buy a TV there.