In a March 2025 analysis, Google users who encountered an AI summary were less likely to click on links to other websites than users who did not see one.
I largely agree with you. The web was already long enshittified with SEO and the browsers themselves loosening their own rules that would trim down results. Any search that’s moderately complicated often get results that are barely relevant and/or trying to sell you something. The AI summary IMO does help.
I largely agree with you. The web was already long enshittified with SEO and the browsers themselves loosening their own rules that would trim down results. Any search that’s moderately complicated often get results that are barely relevant and/or trying to sell you something. The AI summary IMO does help.