The US president is weaponising tech, but his tariffs and Brexit provide a surprising opportunity to gain back digital control of our lives, says science fiction author, activist and journalist Cory Doctorow
I agree. The problem is complex and layered, I don’t claim to fully understand it myself, but the problem is that innovation came to mean “innovation on creating capital” and not “innovation on serving the customer”. If you haven’t read Age of Surveillance Capitalism by Shosana Zuboff, I highly recommend it. It lays a lot of the groundwork for what Cory Doctorow would go on to call enshittification.
On top of that, or maybe underneath it, is the idea of disruption. It has long been joked as “ignoring regulations” which has very much become true. When you can’t exploit the current systems you create parallel systems where you are in control of the playing field. Disruption to innovation, innovation to disruption. To the consumer it’s just disruption.
What we’ve ended up with as a result over the past decade and a half or so is a market that is not beholden to the consumer at all. We’ve long known that boycotts are fairly ineffective aside from some occasional groundswell on “culture war” issues, but it doesn’t feel like we’re the market anymore. Look at Nvidia’s recent presentation at the CES which wasn’t even about consumers at all, it was about AI and datacenters mostly. They fully dictate the market at us now and we’re just along for the ride.
BUT to my hopefulness above, there are still a few ways to break free of this, I don’t believe things are so bad as that yet. There does seem to be a real choking point for the consumer, Microsoft is another good example. They continue to leverage their market position but people are rapidly exploring options away from them wherever possible. I don’t think we’ll ever truly see a “year of the Linux desktop” the way some people expect, but the slow erosion is real. Another article I think about a lot is the breaching the trust thermocline which theorizes that customer trust is not a linear system. Executives like to believe that once things begin to sour they can simply make a change to correct course when the course was already lost some time ago.
I agree. The problem is complex and layered, I don’t claim to fully understand it myself, but the problem is that innovation came to mean “innovation on creating capital” and not “innovation on serving the customer”. If you haven’t read Age of Surveillance Capitalism by Shosana Zuboff, I highly recommend it. It lays a lot of the groundwork for what Cory Doctorow would go on to call enshittification.
On top of that, or maybe underneath it, is the idea of disruption. It has long been joked as “ignoring regulations” which has very much become true. When you can’t exploit the current systems you create parallel systems where you are in control of the playing field. Disruption to innovation, innovation to disruption. To the consumer it’s just disruption.
What we’ve ended up with as a result over the past decade and a half or so is a market that is not beholden to the consumer at all. We’ve long known that boycotts are fairly ineffective aside from some occasional groundswell on “culture war” issues, but it doesn’t feel like we’re the market anymore. Look at Nvidia’s recent presentation at the CES which wasn’t even about consumers at all, it was about AI and datacenters mostly. They fully dictate the market at us now and we’re just along for the ride.
BUT to my hopefulness above, there are still a few ways to break free of this, I don’t believe things are so bad as that yet. There does seem to be a real choking point for the consumer, Microsoft is another good example. They continue to leverage their market position but people are rapidly exploring options away from them wherever possible. I don’t think we’ll ever truly see a “year of the Linux desktop” the way some people expect, but the slow erosion is real. Another article I think about a lot is the breaching the trust thermocline which theorizes that customer trust is not a linear system. Executives like to believe that once things begin to sour they can simply make a change to correct course when the course was already lost some time ago.