“Every single Monday was called ‘AI Monday,’” Vaughan said, with his mandate for staff that they could work only on AI. “You couldn’t have customer calls; you couldn’t work on budgets; you had to only work on AI projects.” He said this happened across the board, not just for tech workers, but also for sales, marketing, and everybody else at IgniteTech. “That culture needed to be built. That was the key.”
This is the relevant context to this puff-piece, this should be stickied right at the top.
Yeah this is called AI washing. Basically firing people, outsourcing all the jobs, stripping a company till there is nothing left. The goal is to maximize profits till the company is basically dead and then sell the husk. Because it’s done under the AI label, customers and other interested parties see it as being innovative and not just money grabbing.
So they could have held paint drying Mondays instead, with the same overall effect
Customers see it that way?
Depends who they define as “customers”, probably. The little people using the stuff aren’t customers, in their eyes.
Selling artificial intelligence to natural idiots.
Very interesting. I appreciate the additional information. Saying its for AI but moving it to overseas contractors instead of actually moving it to AI that is actually overseas contractors (like that one AI company that was outed as being 700 Indian developers) is honestly kinda funny. AI is enshittification given form, I suppose.
The AI part is that the drug riddled CEO asked AI leading questions. The AI wholeheartedly agreed the company should speed run late stage capitalism. What more confirmation is needed that AI is the future?
Because AI is Actualy Indians :)
I mean they have added a chatbot to their website and I’m sure they have replaced overseas first line support in many products with chatbots as well to encourage their customers to give up on getting support (and ensure that the customers that prevails and get sent to a human coworker are sufficiently pissed off).