Peter Backman, CEO of theDelivery.World, said the practice was only misleading if customers were purposely trying to support independent restaurants and takeaways.
That’s some high grade bullshit. There is going to be a subset of people (and I’d argue it’s a growing number) that want to support local businesses and so yes it’s misleading to all those people.
But more than that. A corporate/franchise brand has such a huge value they will sue you if you use it without permission. So if they’re choosing not to use a brand they paid good money to use, it can only be because they want to deceive.
I genuinely thought a bunch of new businesses were opening locally and wanted to support them for their longevity, it’s only reading this that I realise they’re all just brands. It’s incredibly deceptive and they absolutely shouldn’t be legally allowed to get away with it.
That’s some high grade bullshit. There is going to be a subset of people (and I’d argue it’s a growing number) that want to support local businesses and so yes it’s misleading to all those people.
But more than that. A corporate/franchise brand has such a huge value they will sue you if you use it without permission. So if they’re choosing not to use a brand they paid good money to use, it can only be because they want to deceive.
I genuinely thought a bunch of new businesses were opening locally and wanted to support them for their longevity, it’s only reading this that I realise they’re all just brands. It’s incredibly deceptive and they absolutely shouldn’t be legally allowed to get away with it.