Carmakers Push Forward With Plans To Make Basic Features Subscription Services, Despite Widespread Backlash::Automakers are increasingly obsessed with turning everything into a subscription service in a bid to boost quarterly returns. We’ve noted how BMW has embraced making heated seats and other features already in your car a subscription service, and Mercedes has been making better gas and EV engine performance something you have to pay extra for — even if…
If enough of an industry takes the same customer hostile action at once, customers effectively have no option but to accept it, allowing industries to move the needle on what is considered acceptable through coordinated action.
On paper they’re competitiors, but when there’s an option that benefits the profits of all of them they don’t hesitate to “enrich” themselves and coordinate.