The way the ad subverts your expectations and forces you to reach the conclusion yourself is a barrier to some, but also what makes it so special.
Things we figure out for ourselves are way more memorable than things we are simply told.
Perhaps not everyone gets it, but it has a far stronger impact on the people who do. For an ad meant to challenge expectations and change minds, that’s mission accomplished.
Maybe that’s not a bad thing.
The way the ad subverts your expectations and forces you to reach the conclusion yourself is a barrier to some, but also what makes it so special.
Things we figure out for ourselves are way more memorable than things we are simply told.
Perhaps not everyone gets it, but it has a far stronger impact on the people who do. For an ad meant to challenge expectations and change minds, that’s mission accomplished.