In the weeks leading up to Valentine’s Day, dating apps typically see a spike in new users and activity. More profiles are created, more messages sent, more swipes logged.
Dating platforms market themselves as modern technological solutions to loneliness, right at your fingertips. And yet, for many people, the day meant to celebrate romantic connection feels lonelier than ever.
This, rather than a personal failure or the reality of modern romance, is the outcome of how dating apps are designed and of the economic logic that governs them.
These digital tools aren’t simply interfaces that facilitate connection. The ease and expansiveness of online dating have commodified social bonds, eroded meaningful interactions and created a type of dating throw-away culture, encouraging a sense of disposability and distorting decision-making.
Yeah, it can be hard, but many things worth doing are hard. If you start with the bare minimum, the other person’s first impression of you is that you half-assed it. Would you be extra interested in someone who’s too half assed to even read your profile?
Put in the hard work. If you don’t have the energy, don’t use the apps. Half-assing it is just going to make you unhappy.