The opposition appeared overwhelming: Tens of thousands of emails poured into Southern California’s top air pollution authority as its board weighed a June proposal to phase out gas-powered appliances. But in reality, many of the messages that may have swayed the powerful regulatory agency to scrap the plan were generated by a platform that is powered by artificial intelligence.
Public records requests reviewed by The Times and corroborated by staff members at the South Coast Air Quality Management District confirm that more than 20,000 public comments submitted in opposition to last year’s proposal were generated by a Washington, D.C.-based company called CiviClick, which bills itself as “the first and best AI-powered grassroots advocacy platform.”
A Southern California-based public affairs consultant, Matt Klink, has taken credit for using CiviClick to wage the opposition campaign, including in a sponsored article on the website Campaigns and Elections. The campaign “left the staff of the Southern California Air Quality Management District (SCAQMD) reeling,” the article says.
I have been saying this since 2016, when we were dealing with both Cambridge Analytica and Correct the Record flooding the internet with paid political speech masquerading as real people with real opinions who weren’t being paid to spout nonsense.
Paid political speech online whether by a human or a bot, should legally be required to state that they are being paid to promote their statements. There should be hefty penalties, large fines for single instances (one person, one message) up to prison time for an organized group (something akin to RICO). The fines/prison time should be even more severe when AI generated messages are fraudulently being promoted as real humans, simply due to the industrial speed and scale AI generation allows.
Paid political advertising on television and radio has for a long time been required to state that it is paid. This should have been priority number one from the Democrats when Biden got into office and they held slim majorities in both houses,
Sure, there’s nothing we can do about foreign bot farms, but that’s not what this article is about. This is about a US company based in our nations capital whose goal is to spread disinformation abusively to impact public comment. This is a private company absolutely flooding an agency with an open public comment period for an agency proposition and killing the proposition through messages that are not from real people at all but from AI.
The fact that getting this under control at the very least within our own borders is not a priority for any politicians is a fucking travesty and makes our entire democratic apparatus an outright farce.