Yup, the REAL goal here is to get an ID associated with an IP address to remove your anonymity from the web.

Maybe I’m I don’t have enough of a technical understanding (and I’m wrong about this) but I believe there is some sort of fingerprint at the OS level (not IP or Mac) that they can obtain when you’re on the net that in turn they want to map to your identity, thus even if you’re using tor/vpns to mask your IP, you’re still identifiable.