I’m an engineer on a team that designs new products and fixes old ones. I’m happy to joke about the advertising & sales departments being the dark side of marketing, but when it comes to creating a product that is useful for our end-users, other facets of marketing are absolutely essential. The ideal, after all, is to have whatever ticket I am working on be traceable back to a customer need.
Heck, the product is pretty niche so even when I am chatting with our service technician about whatever crazy stuff customers are seeing & doing in the field, you could justify calling that marketing. It’s customer information making its way to future design decisions, even if that decision is actually being made by an engineer rather than the Product Manager.
As you see in the comments here lots of people have no idea what marketing is beyond promotion. Unfortunately it’s often engineers who are the clueless ones and just think that you just need to build a great product and the sales will come automatically. When businesses started by engineers often fail because they make something that has no product market fit because they skipped the crucial steps of marketing. Engineers often look down on MBAs and think an MBA is useless but in my opinion every engineer should take a business and marketing course.
Yeah, it’s a very broad umbrella term.
I’m an engineer on a team that designs new products and fixes old ones. I’m happy to joke about the advertising & sales departments being the dark side of marketing, but when it comes to creating a product that is useful for our end-users, other facets of marketing are absolutely essential. The ideal, after all, is to have whatever ticket I am working on be traceable back to a customer need.
Heck, the product is pretty niche so even when I am chatting with our service technician about whatever crazy stuff customers are seeing & doing in the field, you could justify calling that marketing. It’s customer information making its way to future design decisions, even if that decision is actually being made by an engineer rather than the Product Manager.
As you see in the comments here lots of people have no idea what marketing is beyond promotion. Unfortunately it’s often engineers who are the clueless ones and just think that you just need to build a great product and the sales will come automatically. When businesses started by engineers often fail because they make something that has no product market fit because they skipped the crucial steps of marketing. Engineers often look down on MBAs and think an MBA is useless but in my opinion every engineer should take a business and marketing course.