As an engineer who hated marketing, started my own business, which subsequently failed due to my lack of understanding for the importance and proper execution of the marketing mission… I now have a deep respect, and appreciation of a well-run marketing function.
As an engineer who hated marketing, started my own business, which subsequently failed due to my lack of understanding for the importance and proper execution of the marketing mission… I now have a deep respect, and appreciation of a well-run marketing function.
I have a great business name and word of mouth carries me.
I feel like if you need marketing it’s because you have too many competitors all doing the same thing ie: no one needs your business.
If a business can not sustain itself without marketing, then the product is possibly not worth having.