• daannii@lemmy.world
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    10 hours ago

    There is a fair bit of psychology research on this topic.

    Generally we don’t know why we make the choices we do. And we make up something plausible.

    I can’t think of the two main researchers who headed this, but I do know them. Im sure it will come to me later. I’ll post a reply with a link. I know there is a wiki on their work too.

    Before them there was this famous study, I believe it was in Germany in like the 60s.

    They showed women 4 pairs of panty hose. And asked the women to pick the best ones. Like a product comparison.

    Except all 4 pairs were identicle.

    Most women choose the pair they handled first.

    When asked why the pair they picked was superior. The women said this pair was better because it had more elastic. Was thicker. Better quality. Etc.

    But that wasn’t true.

    They picked it because it was the first pair they were exposed to.