PepsiCo started trying out lower prices in some areas last year, and CEO Ramon Laguarta said the higher sales from those cuts are exactly what the snack market needed
  • Wiz@midwest.social
    16·
    2 months ago

    it’s investing more in promotions and tweaking package sizes to make its snacks feel like a better deal for shoppers.

    Basically, their one takeaway action item is fiddle with packaging, to fool people into thinking they are getting a good value.

    Lawful Evil behavior.