Aside from whether these companies see simularities with the dot com bubble, nobody knows for sure when the bubble will burst nor what policies will help you get to the other side unharmed. If for example their shoe business is not performing well right now, they might already not survive the economic downturn that’d hit them if the bubble bursts. It is definitely possible that this company is run by blind idiots, but it could also be imperfect human beings trying to keep their workers employed.