Calbee to switch its brightly coloured packaging to black and white because war has disrupted supply of certain raw materials used in ink
Calbee to switch its brightly coloured packaging to black and white because war has disrupted supply of certain raw materials used in ink
cap, that’s a marketing move. black ink still needs solvent and amount of it saved by using one pass instead of 3 is tiny, transport will take more
The pigments are all petroleum based as well. Which I’m guessing there’s no shortage of yet, the prices are just being increased in real time in response to the petroleum economy. You can get rid of the colors and still sell. You can’t sell if you can’t distribute, so getting rid of transport isn’t an option.
pigments are the least problem, and many are not dependent on oil, like titania. some might, like soot, but because we’re talking about japan, it’s likely they get it from chinese manufacturer, and chinese chemical industry relies on coal heavily. but it’s such a small part of it all, binder, solvent and the entire packaging are likely petroleum-derived or dependent so there’s close to zero savings here. not to mention fuel and fertilizer use in farming that led to that product
it’s such unbelievably petty corner cutting, the only value of it is in marketing
you know what would help them? switch to solar process heat, best time for it was decade ago, second best time is now (they’re using heavy fuel oil for heating something)