web.archive.org (no paywall)
Every summer I repost this article on how to spot drowning. Please read it and pass on. In the last few years I’ve had SIX messages from people who saved a kid’s life after clicking on the link from my feed.
web.archive.org (no paywall)
Every summer I repost this article on how to spot drowning. Please read it and pass on. In the last few years I’ve had SIX messages from people who saved a kid’s life after clicking on the link from my feed.
I didn’t make a mistake. I understood the intent. You decided it was a mistake because you like playing with semantics. You’re a semantichist (hah! See what I did there?)
They chose a headline that catches attention, and it bothered you enough to warrant your attention too. Effective. Communication. The words that were chosen had the intended effect.