Apple shipped 1.1 million MacBook Neo units in the first quarter of the year, according to IDC, making it one of the strongest Mac debut performances in recent memory (via TechCrunch). The figure is particularly striking given that the laptop was only available for roughly three weeks of the period, having gone on sale in mid-March. Shipments began spiking from early April, suggesting the March tally understates underlying demand.
The base model moves the most. It’s always been that way.
Except that it doesn’t, and hasn’t been that way in more than a decade. In any given Apple tech lineup the more premium options always sell the most. This is a surprising headline because it actually defies the expectation.
What you said would make more sense if you were comparing laptops across brands, but not when comparing Apple devices.
Except that it doesn’t, and hasn’t been that way in more than a decade. In any given Apple tech lineup the more premium options always sell the most. This is a surprising headline because it actually defies the expectation.
What you said would make more sense if you were comparing laptops across brands, but not when comparing Apple devices.