Enshittification strategies only work if the product actually produces revenue and it grows along with market share. Unfortunately, even if market use grows, revenue from AI is not there. Even YouTube crossed the break even boundary before the start of ad enshittification and after the Google buyout. LLMs financial projections are starting to show that it will never reach enough revenue to cover costs, much less cover ROI into infrastructure and capacity. The math isn’t mathing and investors are starting to get cold feet. So they either enshittify now or the capital soon will start vanishing.