I feel the same way up to a point. I think that making people aware of the existence and purpose of your company and product through advertising is very useful for all parties, as a customer cannot demand a supplied item that they are unaware of.
I feel that it crosses over into “its trash” territory when the product is aggressively marketed in a manner that distorts the facts and attempts to artificially drum up demand by inciting FOMO or through other unehical psychological tricks, all of which would be illegal in a sane world.
If anyone ever asks you that old thought experiment about naming a field that would immediately make the world a better place if it ceased to exist, one very high quality answer for this is “marketing”. Advertising is the Siamese twin of marketing, but not the evil twin. Marketing often dresses up and pretends to be advertising, but they are distinct.
Targeted advertising is somewhat misnamed, IMO, and is not just advertising, again wearing a disguise to look like it is. It is actually harassment and stalking, and is only used for advertising. Saying its real name puts folks off for some reason.
If they need to advertise to promote their product, its trash
I feel the same way up to a point. I think that making people aware of the existence and purpose of your company and product through advertising is very useful for all parties, as a customer cannot demand a supplied item that they are unaware of.
I feel that it crosses over into “its trash” territory when the product is aggressively marketed in a manner that distorts the facts and attempts to artificially drum up demand by inciting FOMO or through other unehical psychological tricks, all of which would be illegal in a sane world.
If anyone ever asks you that old thought experiment about naming a field that would immediately make the world a better place if it ceased to exist, one very high quality answer for this is “marketing”. Advertising is the Siamese twin of marketing, but not the evil twin. Marketing often dresses up and pretends to be advertising, but they are distinct.
Targeted advertising is somewhat misnamed, IMO, and is not just advertising, again wearing a disguise to look like it is. It is actually harassment and stalking, and is only used for advertising. Saying its real name puts folks off for some reason.