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sanitation@lemmy.today to Technology@lemmy.worldEnglish · 6 hours ago

Apple CEO Tim Cook warns AI-driven price increases are unavoidable

www.tomshardware.com

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Apple CEO Tim Cook warns AI-driven price increases are unavoidable

www.tomshardware.com

sanitation@lemmy.today to Technology@lemmy.worldEnglish · 6 hours ago
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Apple CEO Tim Cook warns AI-driven price increases are unavoidable — says company is trying its best but 'the situation has become unsustainable'
www.tomshardware.com
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  • Jack@slrpnk.net
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    3 hours ago

    Why do you think it’s driving down software costs?

    • ryannathans@aussie.zone
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      48 minutes ago

      I can see it’s driving down costs, I work in industry. Lots of competitors have popped up with AI apps with lower prices. There’s a reason it’s called the SaaS apocalypse

      • Jack@slrpnk.net
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        40 minutes ago

        Well as a person who is working as a software developer I wouldn’t be so hasty.

        You can write more code, but that has never been a real bottleneck. Understanding and maintenance of this code is another matter altogether.

        Add to that the price of AI subscriptions are currently heavily subsidized by venture capital and even with the subsidies tokens turn out to be more expensive than people.

        Also no one is calling it SaaS apocalypse.

        • ryannathans@aussie.zone
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          10 minutes ago

          https://www.economist.com/business/2026/06/10/fear-of-the-saaspocalypse-is-tormenting-techland

          https://www.forbes.com/sites/donmuir/2026/02/04/300-billion-evaporated-the-saaspocalypse-has-begun/

          https://techcrunch.com/2026/03/01/saas-in-saas-out-heres-whats-driving-the-saaspocalypse/

          https://www.risingtrends.co/blog/saas-apocalypse-trend

          It is very much being called the SaaS apocalypse…

          Where are AI subscriptions subsidised for enterprise use? Github copilot was the last to drop the subsidised model for big business at the start of the month as far as I can tell. Only individuals and very small businesses are getting subsidised subscriptions now, and it’s still super economical and cost efficient to use even frontier models at API billing rates compared to humans. A human can work all day on debugging a software defect, or Opus can find the root cause in ten minutes for $20. Sure that still needs reviewing but that’s insane productivity AND cost improvement

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