You see them on SmarTube. But I imagine, like most voting on the internet, it snowballs from whatever tilt it initially showed. People be herds like that. They’ll dislike or disagree with something, but change that opinion once they see what “most” others think at that time. Even if it’s 2 Likes and 1 Dislike.

And that is a fantastic pathway for engagement and ad revenue. “Markets” or market segmentation, are just our fancy terms for herds.