Hello all,

I hope I don’t incur too much flak for this post, but I have been wondering about how reddit profits from its users. I left reddit mobile along with most everyone else when RIF went down, but since then I’ve still been browsing reddit on desktop with uBlock origin. So they aren’t getting ad revenue from me, but I do occasionally make comments. Aside from the principle of still contributing to reddit when I know I shouldn’t be, is it possible that doing so still earns revenue for reddit?

Thanks friends

  • NevermindNoMind@lemmy.world
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    1 year ago

    It’s a bit abstract, but yes your still generating revenue for Reddit, just not directly. Commenting provides content and engagement for other users who are directly monetized. Basically, your helping encourage people to stay on reddit, and their eyeballs to stay on ads. Even without commenting, just going to reddit provides them traffic, and that traffic is understood to be actual and potential monetization (there’s a lot of lazy chrome users who’s ad blockers are about to go away but won’t be bothered to switch to Firefox), which will inevitably be shown to investors during the IPO process. Just your traffic is helping to boost the IPO price.

    All that said, your just one user in a sea of millions. Does just you engaging with Reddit (or not) effect their bottom line? Not at all. But there’s probably hundreds of thousands of people just like you asking the same questions and having the same dilemma. If all of you just stopped using Reddit, yes that would have an impact. It’s like climate change, if you drive to work that’s not going to cause the climate to collapse, but if you and hundreds of thousands or millions started taking public transit, that would definitely have an impact. So do you drive to work or take the bus? Do you wait for everyone else to start taking the bus and your city to improve the transit infrastructure first? Or do you just decide for yourself that you’ll make the first move and hope others follow.

    I’m in no position to tell you what to do. I’m kind of over reddit anyway, being on Lemmy/kbin since the blackout made me realize how toxic reddit is, and anytime I happen upon a thread someone shares with me now I cringe at the vitriol and self-righteousness in the comments. So you do what makes sense for you. But yeah, your helping them if you go there and especially if you engage by commenting. But whatever, do with that information what you want.