YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.

Example:

“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”

Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.

  • Buttons@programming.dev
    link
    fedilink
    English
    arrow-up
    8
    ·
    6 months ago

    A neat programming project would be to migrate YouTube videos to PeerTube for content creators. If a YouTuber decides to put their videos on PeerTube as well, it should be as easy as possible.

        • Wiz@midwest.social
          link
          fedilink
          English
          arrow-up
          1
          ·
          6 months ago

          The benefit of PeerTube is that it federates, so content can be followed and broadcasted to the Fediverse.

          • TangledHyphae@lemmy.world
            cake
            link
            fedilink
            English
            arrow-up
            1
            ·
            6 months ago

            Sweet, do you have any links on how to set that up? My next goal is to set up my own lemmy.<mydomain> instance up so I can pull various things for my own aggregation. Last I tried, I had errors after the Rust compiling steps, need to try it agian.

      • Wiz@midwest.social
        link
        fedilink
        English
        arrow-up
        1
        ·
        edit-2
        6 months ago

        Does it federate with the Fediverse? That’s the point I was trying to make with PeerTube.