they HAD that, MTV 2. in the mid to late 90s when MTV started getting into tv shows (and granted, most were quite good) they started up MTV 2 and just showed music videos, generally more unknown artists, but if you liked hardcore/emo music in the very early 00’s MTV 2 was a haven to discover new bands.
The writing was on the wall for MTV with Total Request Live. originally they’d show the entire video…then they’d show maybe 20 sec of a video…then they’d just tell you what videos placed where and maybe show you the top 5. When you’d watch MTV for music videos and they ended up showing you 30min of music videos, if that, 5 days a week you knew it was over.
The Real World and Road Rules showed the execs you could get decent ratings with minimal effort/budget so they axed everything else. All their awesome animation shows just vanished. having VJ’s? nah just dump it all on Carson Daily.
THEN they hit their cash cow with Jackass, but they could go cheaper…so Viva La Bam…but wait, they could go cheaper, so lets do Rob and Big, no wait fam…cheaper lets attach our cart to the Drydek horse and now you have Ridiculousness which is the cheapest of cheap they can make, they have to produce ZERO content, and make money off that.
they HAD that, MTV 2. in the mid to late 90s when MTV started getting into tv shows (and granted, most were quite good) they started up MTV 2 and just showed music videos, generally more unknown artists, but if you liked hardcore/emo music in the very early 00’s MTV 2 was a haven to discover new bands.
The writing was on the wall for MTV with Total Request Live. originally they’d show the entire video…then they’d show maybe 20 sec of a video…then they’d just tell you what videos placed where and maybe show you the top 5. When you’d watch MTV for music videos and they ended up showing you 30min of music videos, if that, 5 days a week you knew it was over.
The Real World and Road Rules showed the execs you could get decent ratings with minimal effort/budget so they axed everything else. All their awesome animation shows just vanished. having VJ’s? nah just dump it all on Carson Daily.
THEN they hit their cash cow with Jackass, but they could go cheaper…so Viva La Bam…but wait, they could go cheaper, so lets do Rob and Big, no wait fam…cheaper lets attach our cart to the Drydek horse and now you have Ridiculousness which is the cheapest of cheap they can make, they have to produce ZERO content, and make money off that.