BlackRose@slrpnk.net to Technology@lemmy.worldEnglish · 1 year agoMastodon Usage Soaring as Twitter Rebranding Leads to User Exodus: CEO Eugen Rochkoasumetech.comexternal-linkmessage-square274fedilinkarrow-up11.44Karrow-down112
arrow-up11.43Karrow-down1external-linkMastodon Usage Soaring as Twitter Rebranding Leads to User Exodus: CEO Eugen Rochkoasumetech.comBlackRose@slrpnk.net to Technology@lemmy.worldEnglish · 1 year agomessage-square274fedilink
minus-squareHiccup@lemmy.dbzer0.comlinkfedilinkEnglisharrow-up2·1 year agoThere’s a reason McDonald’s isn’t called Kroc’s.
minus-squareWhirlybird@aussie.zonelinkfedilinkEnglisharrow-up1·1 year agoIf McDonald’s changed their name it works make no difference at this stage.
minus-squareFlying Squid@lemmy.worldlinkfedilinkEnglisharrow-up1·1 year agoI don’t think you understand how important branding is. https://klintmarketing.com/35-rebranding-fails/
minus-squareWhirlybird@aussie.zonelinkfedilinkEnglisharrow-up1·1 year agoI do, but it’s irrelevant when a company has 500 million users.
minus-squareFlying Squid@lemmy.worldlinkfedilinkEnglisharrow-up1·1 year agoThose examples I showed you are companies the size of Twitter. It affected sales in a major way. Many of them had to walk it back.
There’s a reason McDonald’s isn’t called Kroc’s.
If McDonald’s changed their name it works make no difference at this stage.
I don’t think you understand how important branding is.
https://klintmarketing.com/35-rebranding-fails/
I do, but it’s irrelevant when a company has 500 million users.
Those examples I showed you are companies the size of Twitter. It affected sales in a major way. Many of them had to walk it back.