Find people who care about what they’re working on and they’ll go well beyond the extra mile. As an extra motivator, make it clear the company won’t be around if they don’t succeed. I’m sure these employees have shares, but tha only really matters if the company succeeds (extra motivation!). Unfortunately, there have been a ton of green/green-adjacent automotive “startups” that have struggled to gain a foothold. See also:
(I’m sure many others)
This was a good read. Anyone who’se purchased any of his anthologies will be familiar with some of the content, but the appeal to live a fulfilling life and how hard that can be as you get older was refreshing.