Pretty insane advice if have reached a point where you are telling people to skip what is probably the most important and often cheapest meal of the day.
Beyond this, it also attempts to trap people into buying more fast food to make up for the lost calories from breakfast, which have a higher chance of coming from a homemade source instead of lunch or dinner.
This would create quite an evil mouse. I imagine the risk here is that the mouse would break free and run away with the ring and bring it to Sauron.
Edit: Someone already beat me to it.