

At the beginning they weren’t “kinda crappy” because there really wasn’t anything else you could compare them to. Nobody else made a camera that you could strap to your chest, or your helmet, or your motorcycle while you did something action-ey. They had fully waterproof cases too, so you could take them underwater.
As a camera, they weren’t amazing. But, people weren’t using them to take wedding pictures. They were using them in situations where a normal camera would be too heavy, or wouldn’t stay attached, or wouldn’t survive.
There’s a reason they became a household name. They enabled people to do things that had never been done before, and they changed the way a lot of sports are shot.







I wonder if there are other " genericized trademark" companies that have failed that spectacularly. You can still buy Frigidaire refrigerators. Vaccuuming is known as “hoovering” in the UK, and Hoover is still around.
It would be pretty interesting if “a GoPro” exists as a word for an action camera and the company / brand no longer exists.