“We’ve ignored all the meaningful terms you were searching for. Now here’s a bunch of pinterest and quora spam.”
Half the time I look at a website or article it is just AI generated crap anyway. Oh you want a product review? Here are a half dozen articles that have summarised the Amazon reviews of an item, with no first hand experience.
Google “Best vacuum cleaner”
Top 6 hits: “We evaluated the 5 brands that paid us the most and found that they all suck up your dirt. We can’t really speak ill of any of them because this is an ad and we signed a contract. Please use our embedded links so we can have more money.”
What’s worse is most of what comes up isn’t even a hands on review, it’s literally someone doing what I just did, which is type “vacuum cleaner” into Amazon and see what came up. Then they give it reviews based on the bullshit in the description.
I want a review from someone who sees these everyday and has a deep hatred of every vacuum in existence. He’s the one who knows that such and such used to be good until they replaced this part with plastic because they have a new CEO, and now it’s no better than a dirt devil.
At least with vacuums however, there’s a few guys out there with carpet swathes, children, and dogs at home that get to take vacuums from work and do youtube tests with them. Unfortunately they usually don’t try to game the algorithm so they’re pretty deep in there.
Search engine protocol:
Ignore first few results (ads)
Ignore next few results (bullshit spam comparison farms)
Ignore really annoying site you think is ok but is a usability nightmare
Ignore subsection of reddit links
Find 0-1 useful links on first page
Regret
The sad thing is the Reddit Links probably contain the most useful answers that google will show you
What are “SEO spam tactics”? I would google, but am afraid of that now.
I think I just figured it out, Search Engine Optimization?
Yes. Google popularized it and now it has ruined Google search.
Once AI is handling search for us, many may never learn the concept of “search term”
“AI” is already handling the search for you. The big search engines are probably the first mass scale adopters of machine learning.
And they have lost the war with SEO spam to a hilarious extent. What makes you think the same won’t happen with chat bot AIs? Bad actors (including PR agencies) will inevitably figure out where and how to spam comments in order to bias the AI models in favor of their agendas or products.
If the data they consume is filled with something like “fossil fuels don’t cause global warming because XYZ”, the chat bots will repeat it. They don’t have the capacity to reason.
There hasn’t been a reason to flood the internet with low effort spam because it’s easily detected by humans who read it. But the ML algorithms will be a lot easier to trick.
Injecting stuff into the data consumed by LLMs is the new type of SEO.
