While we just saw with the Nielsen numbers from June that SNW is continuing to perform well against other original streaming series, Parrot Analytics is demonstrating that the audience interest is being maintained through the season and the strikes. Only the Witcher and Stranger Things rank higher.
Parrot Analytics demand metrics pull together several different measures including social media engagement as well as their own surveys and focus groups.
They are one of a very few metrics that are designed to provide global measurement and comparisons between and across markets. They also capture demand on phones and PCs not just televisions. Here’s their profile for Strange New Worlds for the US. You can see other countries using the menu at the bottom of the page.
While there had been scepticism about how accurate they were for the US, since Nielsen’s streaming metrics have become available, Parrot has been confirmed to provide a fairly accurate estimate of where rankings of actual viewership will fall.
I hope paramount knows the only reason I subscribe is to watch Star Trek content and if they don’t care about that audience it will be an immediate unsubscribe from me. The ST:P thing really rubbed me the wrong way, I didn’t even get to finish it.
Makes it so annoying to only want it for star trek only to have them delete some of my favorite star treks
