Marvel’s Ironheart hadn’t even premiered when it was already under fire — not from critics or audiences with genuine concerns, but from a brigade of online
Deadpool & Wolverine was #2 at the Box Office for 2024.
Something of an exception that proved the rule, as the whole Deadpool formula is to parody and mock the main franchise.
Captain America: Brave New World underperformed Ant Man & Wasp Girl (itself a disappointment) despite enjoying significantly more promotion. The Disney+ MCU shows are all getting cancelled regardless of popularity, because the budgets are so high, including Agatha (which was mid in no small part because it was trapped in the Marvel formula).
Marvel films were also in the top 10 in 2023 and 2024.
Thanks to the enormous extensive promotion, they’ve managed to juice their rankings next to other lower budget films. But promotion costs money and if you’re not scraping $1B on your main line film every year, it’s hard to justify $100M+ telling people to go watch the film plus another $200-500M to make the damned things.
When you can release a movie like Terrifier 3 and rake in 45x what you spent for it, or a more traditional Disney film (Moana 2) for a scant $100M and take in 10x, you have to question the Marvel math.
Something of an exception that proved the rule, as the whole Deadpool formula is to parody and mock the main franchise.
Captain America: Brave New World underperformed Ant Man & Wasp Girl (itself a disappointment) despite enjoying significantly more promotion. The Disney+ MCU shows are all getting cancelled regardless of popularity, because the budgets are so high, including Agatha (which was mid in no small part because it was trapped in the Marvel formula).
Thanks to the enormous extensive promotion, they’ve managed to juice their rankings next to other lower budget films. But promotion costs money and if you’re not scraping $1B on your main line film every year, it’s hard to justify $100M+ telling people to go watch the film plus another $200-500M to make the damned things.
When you can release a movie like Terrifier 3 and rake in 45x what you spent for it, or a more traditional Disney film (Moana 2) for a scant $100M and take in 10x, you have to question the Marvel math.