It’s kinda of a generational issue, though, because people are borne into this new world with new habits. It’s no longer paying attention to a single piece of media on a TV, but instead, turning on something in the background, while watching or reading something else on a phone.

I don’t really understand it, even as somebody with ADD. If you don’t like what’s on TV, change it or move to a different room while you read on your phone.