Granted, the “nickel and diming” of hotline numbers (1900, 0900, etc) was nowhere as bad as today’s cash shops, but a lot of us simply forgot they were always hungry for all our money
Here’s a bunch other hotline ads for you to peruse - https://www.retromags.com/gallery/category/1729-telephone-hotlines/
PS: I never understood these american numbers that used letters, how were you supposed to know what was the actual number?
I frankly don’t remember whether the dialpads had letters in Brazil, possibly didn’t; but I do remember that no number ever advertised like that mix, it was always the whole number