Yeah, it’s the Streisand Effect.

“Opening locks” might not sound like scintillating social media content, but Trevor McNally has turned lock-busting into online gold. A former US Marine Staff Sergeant, McNally today has more than 7 million followers and has amassed more than 2 billion views just by showing how easy it is to open many common locks by slapping, picking, or shimming them.

This does not always endear him to the companies that make the locks.

On March 3, 2025, a Florida lock company called Proven Industries released a social media promo video just begging for the McNally treatment. The video was called, somewhat improbably, “YOU GUYS KEEP SAYING YOU CAN EASILY BREAK OFF OUR LATCH PIN LOCK.” In it, an enthusiastic man in a ball cap says he will “prove a lot of you haters wrong.” He then goes hard at Proven’s $130 model 651 trailer hitch lock with a sledgehammer, bolt cutters, and a crowbar.

Naturally, the lock hangs tough.

An Instagram user brought the lock to McNally’s attention by commenting, “Let’s introduce it to the @mcnallyofficial poke.” Someone from Proven responded, saying that McNally only likes “the cheap locks lol because they are easy and fast.” Proven locks were said to be made of sterner stuff.

But on April 3, McNally posted a saucy little video to social media platforms. In it, he watches the Proven promo video while swinging his legs and drinking a Juicy Juice. He then hops down from his seat, goes over to a Proven trailer hitch lock, and opens it in a matter of seconds using nothing but a shim cut from a can of Liquid Death. He says nothing during the entire video, which has been viewed nearly 10 million times on YouTube alone.

What happens next won’t surprise you!