Even fast-casual dining may be too much of a financial burden for younger generations.
Chipotle CEO Scott Boatwright said young diners between the ages of 25 and 35 are cutting back on dining at the Mexican-inspired fast-casual chain. But these millennial and Gen Z customers are not snubbing Chipotle for other fast food spots; they’ve stopped dining out as frequently altogether.
“This group is facing several headwinds, including unemployment, increased student loan repayment, and slower real wage growth,” Boatwright told investors at the company’s earnings presentation on Wednesday. “We’re not losing them to the competition. We’re losing them to grocery and food at home.”
What’s the use case?
It’s too expensive for “budget “ food like Rosa’s Cafe, Fuzzy’s, other taco joints round here.
It’s self serve and not that nice. If we want to take friends/family out as a treat, why would we go to Chipotle?
It’s walk in, and could be slow with the finicky ordering/lines. Bad idea if in a rush.
Not great car food.
I feel like it was a meme among college students for awhile, but it isn’t cool anymore.
That, and our local Cava has also kinda taken its place because… well, it tastes good for the price, is healthier, and more exotic.