Meta projected 10% of its 2024 revenue would come from ads for scams and banned goods, documents seen by Reuters show. And the social media giant internally estimates that its platforms show users 15 billion scam ads a day. Among its responses to suspected rogue marketers: charging them a premium for ads – and issuing reports on ’Scammiest Scammers.’
They’re also inflating conversion numbers (the thing company ad spend is based on) by over 50%. Google is doing the same. So even real ads are only half as effective as companies think.
Good news! There’s an ad bubble too!
And ad blockers are the picks and shovels!
There I’d a bubble with customer relations management software as well. My company pays per email sent. The CRM has uses AI to write marketing emails.
Less than 1% of emails are getting clicked on, which leads me to believe all the main providers are automatically putting those emails into spam folders.
I mean 1% conversion rate for e-mail marketing isn’t particularly unique for an AI written email or otherwise.
I think 1% conversion is basically the rule of thumb for e-mail marketing, and its about the 10% of that for click through?
So per 1000, you might get 10 clicks and one person going to whatever you are marketing.
It’s crazy that people still use Facebook. But I bet even if you don’t use it, you’re still producing value for them when browsing unrelated websites.
I keep getting ads for crack cocaine. Been a couple months now, every time I log into Facebook, “CRYSTAL CLEAR, 100% PURE” or some shit.
Like what are the drug cops even supposed to do now, arrest Facebook?
Like what are the drug cops even supposed to do now, arrest Facebook?
We can only hope.
You gotta give us screenshots of that. Please, I beg you.
Bro there’s no fucking way that’s real. It just can’t be. That’s so bad dude…
I don’t understand why legitmate companies are not in arms over this. When that many ads are scams your customers will learn that facebook ads are scams and not buy from you either. Fool me once…
I live in Eastern Europe. 1/3 ads I have seen during the past month while reading google news, have been scam ads. My eye is pretty trained towards them. I even reported some that I thought are REALLY crossing the line, like the one that used AI generated image of Prime Minister of my country, leading to a phishing site. Each time I’ve reported it to google with proof, the answer from google has always been “this does not go against our terms of service”
The funny thing is, before Google existed, people had no idea if their marketing attempts were working. Maybe they had some ways of knowing or guessing, but there was no way to know how accurate their metrics were. Internet-based advertising, and tracking-based advertising in particular was supposed to change that.
And now that we sit here with a duopoly of advertising giants, we’re back to the stage where marketers just have to trust that their provider is giving them good helpful information. And how are they supposed to know whether they really can believe it or not? They can’t of course! So we’ve come right back to where we’ve started.
But considering they still spent tons of money before Google and Facebook gave them these “analytics”, it looks like they probably don’t even care that much.
