AFIT is headed by a former Trump administration official and industry lobbyist. An AFIT video on its website shows footage of children and parents holding Maha signs, the group claims its mission is “in the vein” of Maha, and rightwing media has called AFIT a Maha group.

AFIT pushed for draft legislation written by Republican senator Roger Marshall, called the Better Food Disclosure Act, that initially included language that would kill state laws that require truth-in-labeling for toxic food ingredients.

Amid backlash and pressure from Maha leaders, public health nonprofits, and a bipartisan group of state legislators, Marshall this week struck the language from the bill, which includes other changes to US Food and Drug Administration rules.