PepsiCo started trying out lower prices in some areas last year, and CEO Ramon Laguarta said the higher sales from those cuts are exactly what the snack market needed
Beyond cutting prices, PepsiCo is also rethinking its overall game plan to get sales back on track. In December 2025, the company said it would shrink its product lineup by about 20 percent, focusing more on its biggest, best-selling brands while cutting down on less popular items. At the same time, it’s investing more in promotions and tweaking package sizes to make its snacks feel like a better deal for shoppers.
So the already small number of companies that control our food are reducing the options we are being provided.
Then this
We won’t actually get better deals, we’ll just feel like we are.
Capitalism sure is the greatest system
I was hoping someone else would catch that. Fuck making a real value, just make it seem like it.
Asshats. May their stock go down like the Titanic and their management find mud pits.
Doritos is rebranding itself as Dorito?