It’s been interesting watching these massive corpos react in small ways to the fact that American families are too impoverished to buy their shit anymore.

I was at a rental car place yesterday, which I overpaid for because I have a family event I know I can’t miss, and I heard the desk person telling another worker not to come in because they only have seven total reservations and dropoffs. On a Friday. During a spring break. Every American is seeing some version of this scenario in their own lives every single day: elective underconsumption because prices are goddamn insane.

And then Iran happened and obviously an extra dollar or two for gas means no one’s spending any of their discretionary income.

My conclusion is that I wish we could elect people who’ve actually worked a job for a living or had to do their own grocery shopping, or opened a medical bill, or had to actually watch their own fucking kids for a weekend. The disconnect is stark, and it takes people freaking out over the bond market or price gouging so out of control that a CEO’s quarterly report is disappointing for these motherfuckers to get a sense of how big the problem is.

I wouldn eat that sawdust shit even if they paid me 7$ per pack. Idk if the version sold in the USA is different than the one in Poland (if anything it’s probably worse since Polish and EU stricter food control and admission rules) but all other chips are much better.

Beyond cutting prices, PepsiCo is also rethinking its overall game plan to get sales back on track. In December 2025, the company said it would shrink its product lineup by about 20 percent, focusing more on its biggest, best-selling brands while cutting down on less popular items. At the same time, it’s investing more in promotions and tweaking package sizes to make its snacks feel like a better deal for shoppers.