For clarity, how exactly would you define “retail” American politics?
Local campaigning for individual elected offices. The process of raising money, building up staff, getting yourself on the ballot, building name recognition, and GOTV.
I think of a physical location of a business in which a consumer goes to buy a physical product.
Campaigns work similarly. You need offices to coordinate staff. You need to balance budgets. And you need to sell the product by getting voters to show up at election stations.
Local campaigning for individual elected offices. The process of raising money, building up staff, getting yourself on the ballot, building name recognition, and GOTV.
Campaigns work similarly. You need offices to coordinate staff. You need to balance budgets. And you need to sell the product by getting voters to show up at election stations.